Many organizations have no idea what marketing is. Some even resist marketing as contradicting their values. You can speed past these organizations by availing yourself of an education in marketing. Its easy to do with the many seminars, workshops, the internet, and the numerous volumes of marketing books published each year. Insights may come slowly, but rest assured, your real world experience and insatiable interest in marketing will yield practical applications that benefit your organization.
“Guerrilla Marketing for Nonprofits” with Jay Conrad Levinson, Frank Adkins, & Chris Forbes. Pre-order now on Amazon: in stores July 2nd.
Read this full post
Just because something looks good or is entertaining, doesn’t mean it is effective for your nonprofit’s marketing. Too often nonprofit leaders buy into the notion that what is holding back their organization is the quality of their artwork. The new communication director who joins a nonprofit’s staff and announces they are going to change the logo and rebrand their organization is a cliche. Contrary to popular belief a brand new design for all your organization’s marketing collateral is not the cure all for what may be troubling your organization’s marketing. Usually nonprofits don’t need a new artistic schtick, they need new marketing mindset.
Nonguerrillas believe they can inspire people and move them to act with the quality of their art work and the cleverness of their copy. But true Guerrillas [...]
Read this full post
Here is the first of our video blog posts on Guerrilla Marketing for Nonprofits. We are hunkered down in the Nonprofit Guerrilla Bunker with a marketing weapon for your arsenal. Your host is Chris Forbes a certified Guerrilla Marketing coach specializing in nonprofit marketing and co-author of “Guerrilla Marketing for Nonprofits” with Jay Conrad Levinson, the Father of Guerrilla Marketing & Frank Adkins, Guerrilla Marketing Master Trainer. Pre-order now on Amazon In stores July 2nd.
A marketing plan: Be prepared to hear your executive director and board members rave about your excellent work as they see your marketing plans in easy-to-understand writing. Many nonprofit communication leaders don’t get the funding they want because they can’t show their leaders that they have a plan for using their budgets effectively. A [...]
Read this full post
“Guerrilla Marketing has become my new desk companion. I keep it handy to consult as new or persistent challenges arise, particularly with recruiting new foster parents with the usual nonprofit marketing budget limitations.”
–Millicent Collier, Vice President of Marketiing & Communications, ChildServ, Chicago, Illinois
“This book is a must-read for those working in nonprofit organizations. Forbes, Adkins and Levinson get to the heart of what’s important to those working in the social sectors. They define how marketing in nonprofit organizations differs from marketing for-profit businesses, tapping into the values and beliefs of those with big hearts and selfless souls.
They focus on how to market a nonprofit, charitable or volunteer organization when you don’t have much in the way of money or funds. They give real-world tactics that any organization [...]
Read this full post
Hear Chris Forbes co-author of “Guerrilla Marketing for Nonprofits” (in stores July 2nd from Entrepreneur Press) in this free one hour webinar sponsored by MinistryCOM.org Though the upcoming workshop is tailored with many of the needs of faith-based marketers in mind, the webinar will present general guerrilla marketing principles that apply to any nonprofit organization. Presenter Chris Forbes (Edmond, OK) is a certified GM coach specializing in nonprofit marketing. He frequently consults within the Southern Baptist Convention with 16 million + members
Pre-order “Guerrilla Marketing for Nonprofits” by Jay Conrad Levinson, Chris Forbes, and Frank Adkins
Here are the details from MinistryCOM.org
Read this full post
One of the signs your nonprofit is in need of a nonprofit marketing make-over, is when programs drive your planning more than the ongoing measured impact your organization is having on the community.
What most nonprofits really need is not to launch another program. At least they shouldn’t if the programs become a distraction from achieving their mission.
Read this full post
Read the list below and see if your nonprofit shows signs that you need to revise your organization’s approach to marketing:
Programs and committees drive your organizational planning more than the ongoing measured impact your organization is having on the community Your programs or services are inferior to similar for-profit services available in the community Your organization has no written marketing goals or plans except for the line-items for “marketing” or “communication” in your annual budget Your organization plans basically the same events and programs from year-to-year, yet you cannot measure what their impact is in achieving your organization’s mission Most of the contacts you get for new clients or development come from staff members or volunteers in your organization Even your most staunch supporters and advocates don’t know everything [...]
Read this full post
People have a physiological ability to ignore your marketing, but there is something you can do about it, try a little Guerrilla marketing.
The human brain has a coping mechanism that helps people filter out unwanted communication and if you are not careful, the brains of the people you want to reach with your marketing will automatically edit you out of your prospect’s minds before they even have a chance to think about responding to you.
Read this full post
Subscribe to RSS
Get Email Updates