By Heath Shackleford
Remember the days when you almost needed a forklift to transport all the special offers, super duper discounts and important notices that were stuffed into your mailbox? Opening it was a finely tuned …
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Nonprofit marketing•Charitable Donations•Fundraising•content marketing•digital marketing•email marketing
Using Fear Appeals in Nonprofit Marketing Messages
Fear can motivate people to act and is often necessary in health-related messages. Frankly, there are not many happy ways to say, “If you don’t quit drinking and driving, you will eventually kill someone and/or …
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Plan the Work, Work the Plan – Part Two
By Lisa M. Dietlin
In my previous post on planning your work and working your plan, I focused on the planning side of the equation. Now for some more guidance on making that plan happen. Throughout …
Plan the Work, Work the Plan – Part One
By Lisa M. Dietlin
As most of us know, Americans have a long history of generosity. Even in tough economic times, neighbor helping neighbor is our way of life. We don’t need a natural or economic …
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Niche-slap the Competition: Why doing less means more for your nonprofit
Many nonprofit leaders think adding new programs and services makes them more competitive. They try to imitate the latest trends they see other nonprofits following, jumping on almost any new bandwagon. They mistakenly believe doing …
Why Nonprofit Guerrillas Do Primary Research
The book you need most for your nonprofit isn’t available at your public library or local book store; it is one you need to write yourself. You can write the book on the people you …
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