One of the signs your nonprofit is in need of a nonprofit marketing make-over, is when programs drive your planning more than the ongoing measured impact your organization is having on the community.
What most nonprofits really need is not to launch another program. At least they shouldn’t if the programs become a distraction from achieving their mission.
In the for-profit sector, most businesses are more concerned about getting store traffic and making sales (programming) than they are at earning profits. Guerrillas are focused on profits, not sales. They are not concerned about the number of transactions they make, as much as they are focused on the amount of profits they make from their transactions. If a company is going broke, instead of asking whether they need to have another sale they should be asking how can they increase their profit margins.
This same truth can be applied in the nonprofit sector. You can keep busy creating new and interesting programs. But if what you are doing is not focused on the impact you are trying to make, your organization could be killing itself with activity. Is everything you are doing moving toward making an impact? Keep your organization from doing anything that lacks profitability for your mission and desired outcomes.
A nonprofit Guerrilla keeps a sharp eye on the real bottom line.