Meet the innovative minds behind

Heath Shackleford – Marketing Strategy  

Heath Shackleford

Heath Shackleford is an experienced marketer and national thought leader with more than 15 years of varied experience and a master’s degree in mass communications. He is the founder of Good.Must.Grow., a socially responsible marketing consultancy that supports nonprofit causes, social enterprises and organizations that are focused on health + wellness.

Earlier in his career, Heath led strategic communications campaigns for global brands such as Arthur Andersen, Deloitte Consulting and Northwestern Mutual while with top-ten PR firm Ketchum in Chicago. He also has a decade of experience successfully promoting organizations that improve society through the delivery of health and wellness programs to millions of Americans. He’s made the rounds as a sports writer, an adjunct professor and even has experience in such things as hip hop songwriting and calf scrambling (just ask and he’ll explain).

Since founding GmG, Heath has become a regular contributor to Fast Company’s Co.Exist and leads the agency’s efforts to track trends in philanthropy and socially responsible spending via the Conscious Consumer Spending Index.

Catch up with Heath on Twitter and online at


Chris Forbes – Guerrilla Marketing

Chris Forbes

Chris Forbes is a frustrated ex-comic, indie film marketer, & co-author of “Guerrilla Marketing for Nonprofits.” . Lately Chris has focused on representing and marketing independent film productions. He is Production Representative for HEART OF A REBEL & THE SAVIOR

Forbes’ interest in the performing arts began in high school drama class and deepened as a student of theatre at the University of Central Oklahoma. He worked eight years as a stand-up comedian in the Southwest and wrote comedy skits for radio.

As an Oklahoma-based communication strategist he has worked with various organizations within the Southern Baptist Convention. To keep from gaining too much faith in humanity, he also leads policial social media campaigns. Read Chris’ blogs here and here.


Lisa M. Dietlin – Nonprofit Fundraising

Lisa M. DietlinLisa M. Dietlin is the nation’s leading authority on transformational philanthropy, serving the community of entrepreneurial individuals and nonprofit organizations for over 20 years. One of the nation’s most trusted philanthropic advisors, she is President and CEO of Lisa M. Dietlin and Associates, Inc., a company quickly becoming the prime model for philanthropic leadership throughout the country. Lisa has provided her services to over 130 organizations nation-wide, including the Library of Congress, Alzheimer’s Association and Feeding America.

Lisa has been featured on National Public Radio, Oprah & Friends Radio, The Weather Channel and WGN as well as WCIU in Chicago and FOX News. She is frequently quoted in national publications including USA Today, Marketwatch, Reuters and The Chronicle of Philanthropy. She also has a regular weekly space as a blogger in the Impact section of the Huffington Post.

Get to know Lisa by visiting or follow her on Twitter and Facebook.

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