Why People Ignore Your Nonprofit’s Marketing and What to Do About It

People have a physiological ability to ignore your marketing, but there is something you can do about it, try a little Guerrilla marketing.

The human brain has a coping mechanism that helps people filter out unwanted communication and if you are not careful, the brains of the people you want to reach with your marketing will automatically edit you out of your prospect’s minds before they even have a chance to think about responding to you.

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