Seven Signs You Need a Nonprofit Guerrilla Marketing Make-Over

Read the list below and see if your nonprofit shows signs that you need to revise your organization’s approach to marketing:

Programs and committees drive your organizational planning more than the ongoing measured impact your organization is having on the community Your programs or services are inferior to similar for-profit services available in the community Your organization has no written marketing goals or plans except for the line-items for “marketing” or “communication” in your annual budget Your organization plans basically the same events and programs from year-to-year, yet you cannot measure what their impact is in achieving your organization’s mission Most of the contacts you get for new clients or development come from staff members or volunteers in your organization Even your most staunch supporters and advocates don’t know everything [...]
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