“Guerrilla Marketing has become my new desk companion. I keep it handy to consult as new or persistent challenges arise, particularly with recruiting new foster parents with the usual nonprofit marketing budget limitations.”
–Millicent Collier, Vice President of Marketiing & Communications, ChildServ, Chicago, Illinois
“This book is a must-read for those working in nonprofit organizations. Forbes, Adkins and Levinson get to the heart of what’s important to those working in the social sectors. They define how marketing in nonprofit organizations differs from marketing for-profit businesses, tapping into the values and beliefs of those with big hearts and selfless souls.
They focus on how to market a nonprofit, charitable or volunteer organization when you don’t have much in the way of money or funds. They give real-world tactics that any organization can start applying right away to promote their organizations better. For example, when the authors talk about using mission statements to inform guerrilla marketing, they offer a three-sentence guerrilla mission statement (pp. 67 -70). They take the reader through the process in a step-by-step fashion that is easy to follow.
The book goes over traditional tactics, as well a modern ones, such as how to use social media effectively for nonprofit marketing. The 7-sentence marketing plan is brilliant for nonprofits (p. 318). Suddenly marketing plans are demystified and easy to construct.
I have been working in marketing of educational programs since 1996. This book opened my eyes in a way that few other books have. This book is brilliant, compelling and chock full of excellent-quality content.”
– Sarah Elaine Eaton, Ph.D., Principal Consultant, Eaton International Consulting Inc
“Guerrilla Marketing for Nonprofits provides an ample primer for marketing newbies as well as fresh strategies for the old-school marketers. It’s both no-nonsense and edgy. Non-profits: make your entire boards read it so you can get those much-needed marketing funds approved to reach your goals.”
-Malena Lott, brand strategist and author of “Dating da Vinci”
“Think you don’t have time, money, or skills for marketing? Think again. Guerrilla Marketing for Nonprofits will thrill you with how easy it can be. Devour Guerrilla Marketing for Nonprofits and you’ll never be hungry for creative marketing ideas for your good cause again!”
- Kivi Leroux Miller, founder of Nonprofit Marketing Guide.com and author of “The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause.”
“Yay, and double yay! Finally, the definitive how-to, resource, and idea book for guerrilla nonprofit marketers. It’s all here: everything one needs to practice guerrilla nonprofit marketing – a resource you’ll want to keep nearby for regular reference. I found myself applauding internally with every page turn. Nonprofits that adopt even a fraction of the guerrilla marketing ideas and principles here will be further ahead.
– Elaine Fogel, President and CMO, Solutions Marketing & Consulting LLC. Chair, American Marketing Association, Nonprofit Special Interest Group
“Buy this book immediately if you are on a mission to do good in this world. It’s jam-packed with concrete ways to effect great changes — even if you have tiny staffs and itty bitty budgets. Guerrilla marketing is a Godsend to nonprofits and do-gooders everywhere.”
– Katya Andresen, COO, Network for Good and Author of Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes
“Finally, a book on how nonprofits can benefit from the guerrilla marketing mindset! This strategic approach, with 250 specific tactics, is custom-made to give nonprofits an edge—even with small budgets and no dedicated marketing staff. Whether you are focused on fundraising, member services or changing the world, the tips in this book will help you succeed!”
– Nedra Kline Weinreich, President, Weinreich Communications and author of Hand-On Social Marketing: A Step-by-step Guide
“At long last, nonprofits have access to guerrilla marketing thinking, strategies, and tactics! This book has everything a nonprofit needs to market itself so that it doesn’t just survive – it thrives – in today’s incredibly competitive and stressed marketplace.”
– Sandra Beckwith, author, Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth, and Contributions, www.nonprofitpublicity.com
“I’m surprised by how many nonprofit professionals see ‘marketing’ as a bad word, a practice that is beneath them. For years, I’ve tried to be an ‘interpreter,’ communicating marketing principles in ways nonprofits could understand and accept. Now I can just tell people to get Guerrilla Marketing for Nonprofits! It is packed with useful ideas, detailed strategies, and helpful tips from experienced professionals. Guerrilla Marketing for Nonprofits clearly communicates ways to market your nonprofit and conduct effective fundraising initiatives. Read it yourself or buy a copy to give to your favorite cause.”
– Marc A. Pitman, CFCC, FundraisingCoach.com
“Levinson, Adkins and Forbes do a great job of pulling back the curtain to reveal the essence of successful marketing for non-profits. They eliminate the mystery and provide very practical tools and insights to help an organization of any size maximize its mission.”
– Ken Winter, Vice President, Church and Partner Services, International Mission Board, Southern Baptist Convention
“Within the first two chapters the authors have identified critical issues for nonprofits and “guerrilla” methods of approaching them that will peak the interest of any nonprofit leader.”
— Gayle Farley Community Programs & Grants , Oklahoma City Community Foundation
“The definitive guide to Guerrilla Marketing made to order for nonprofits.”
- Kerry Bural, Principle, The Resonate Group and blogger at MinistryMarketingCoach.com