Looking at the marketing of most organizations is like standing on the sidewalk watching the Macy’s Thanksgiving Day parade. Marketing promotions, events, and activities pass by like parade floats; some are more impressive in design than others, but the parade continues.

The individual items in the parade may not be related to one another, but they are all entertaining in their own way. The parade goes by, float by float…or, rather event by event, promotion by promotion. It’s quite a spectacle to watch.

Then, as the Santa Claus float appears (the end of the year), the marketer knows the parade is almost over until next year. No one seems to stop to ask what all the marketing activity parading by in the nonprofit’s schedule has to do with the results [...]

Read this full post

Before you conduct primary research, make sure you are aware of what data already exists that can help you in your cause in the form of secondary information. Librarians may not look like dangerous people, but they are because they are dangerously savvy about where to look for the information that could burst the bubble of your bright, but mistaken ideas, or debunk the pet theory you have been nursing.

On the other hand, they might lead you right to the source information that opens up your mind to a new idea that becomes a tremendous advantage for your organization. Market research can help you test your ideas before you sink your time, energy, and money into taking a new direction. A librarian is a good person to have on [...]

Read this full post

Exciting  news today!  Looking forward to seeing you in New York City for a Guerrilla Marketing for Nonprofits workshopled by Chris Forbes at NextGen:Charity, Times Square, AXA Equitable Theater 787 7th Avenue, NYC November 18-19th http://NextGenCharity.com/

NextGen:Charity: Sharing ideas on the future of charity and philanthropy

NextGen:Charity is a conference in NYC on innovation in non-profit and philanthropy work that will be attended by 500 executives of leading non-profits and foundations. The conference is two days with presentations at the AXA Equitable theater in Times Square on Thursday, November 18th and workshops on the second day, November 19th at Columbia University.

The event will be very much like TED ( www.TED.com ), and features celebrity presenters: Seth Godin (#1 business blogger & 12-time bestselling author), Nancy Lublin (DoSomething.org & Dress [...]

Read this full post

Some Things Can’t Wait. Market NOW

Get your mission moving. Whether you’re an association or a charity, the time is NOW to transform marketing, try new ways of managing and tap into how you can reinvent your organization.

If your organization is like so many others, you’re feeling the pinch of the economy.  Fundraising revenue is down, membership is experiencing attrition and nonprofits are struggling to survive these tough times.

The AMA’s 2010 Nonprofit Marketing Conference can help you turn things around.  This year’s conference offers unique insights, proven cases and solutions-oriented sessions led by some of today’s brightest minds in nonprofit marketing.

Nonprofit Marketing Conference: Chicago

Swissotel Chicago: 323 East Wacker Drive Chicago , IL  60601 10/11/2010 8:00 AM  – 10/13/2010 12:00 PM

Read this full post

Many organizations put together their marketing materials with the worst approach for getting attention from the people they want to reach. They send their messages out with “Me Marketing.” Me Marketing is the kind of communication that centers on the organization. When I pick up your brochure as a prospect, I am learning about you and what you want to do. You are talking about you. You are telling your side of the story.

You Marketing is just the opposite of Me Marketing. Most people are tuned into what matters to them. They tune in to the messages that speak to their needs from their perspective. If I pick up your brochure and it is talking about “you,” you are really talking to the people you want to reach. People are far more interested in what [...]

Read this full post

Guerrilla Marketing for Nonprofits, released July 2, 2010, is the latest book in the guerrilla marketing series and it is hot off the press. Co-authors Jay Conrad Levinson, Frank Adkins and Chris Forbes team up to offer 250 tactics to promote, recruit, motivate and raise more money.

In this webinar co-author, Chris Forbes, will share his insights and expertise around marketing of nonprofit organizations and projects. Join us for what is sure to be an insightful and inspiring talk.

After the interview, there will be time for questions, answers and discussion with participants.

Event Creator: Sarah Eaton of Eaton International Consulting Event Type: Web Event Name: Guerrilla Marketing for Nonprofits with Chris Forbes When: Aug 19 2010 – 9:00am – 10:00am-Aug 19 2010 , US/Pacific (GMT-08:00)* Participant URL: http://tinyurl.com/lcpublic

Short [...]

Read this full post

A Special Message from Jay Conrad Levinson:

Dear Guerrilla –

I promise that the best use of your time and energy this year will be to learn about marketing in the home of the Father of Guerrilla Marketing.  You’ll learn in face-to-face sessions with me and get the personal attention you deserve.

That means doing everything you can to attend the Guerrilla Marketing Intensive from August 16th through the 18th at my lakefront house just outside Orlando, Florida.  You’ll benefit from 21 hours of invaluable training, all delivered by me, personally, in an intimate and comfortable setting that overlooks Lake Monroe.

I plan on sharing insights, one after another, that will probably blow you away because so many of them fly in the face of conventional wisdom.  Our last Guerrilla [...]

Read this full post

IRVINE, Calif.–(BUSINESS WIRE)–Most ministries do not have a lot of money available to use for marketing. But you don’t have to have a lot of money if you use Guerrilla Marketing to promote your faith-based nonprofit. Much of what Guerrillas need to be effective in outreach is a little application of time, energy and imagination. Guerrilla Marketing takes the mystery out of nonprofit marketing and gives you practical actions your organization can take to get people to help you spread the word without spending a lot of money. With Guerrilla tactics a church can get a lot of attention and mobilize parishioners very quickly.

“Great things can happen when people are buzzing about the great things your ministry is doing”

“Great things can happen when [...]

Read this full post