IRVINE, Calif.–(BUSINESS WIRE)–Most ministries do not have a lot of money available to use for marketing. But you don’t have to have a lot of money if you use Guerrilla Marketing to promote your faith-based nonprofit. Much of what Guerrillas need to be effective in outreach is a little application of time, energy and imagination. Guerrilla Marketing takes the mystery out of nonprofit marketing and gives you practical actions your organization can take to get people to help you spread the word without spending a lot of money. With Guerrilla tactics a church can get a lot of attention and mobilize parishioners very quickly.
“Great things can happen when people are buzzing about the great things your ministry is doing”
“Great things can happen when people are buzzing about the great things your ministry is doing,” explains Chris Forbes, co-author of Guerrilla Marketing for Nonprofits with Jay Conrad Levinson and Frank Adkins. “If people are not talking up your faith-based nonprofit, you can start using Guerrilla Marketing to get them to help you spread your message. There are 200 Guerrilla Marketing weapons at your disposal, many of them are free. Guerrillas don’t rely on a single marketing tool to get the word out, they use a combination of them.”
Forbes offers the following ideas to get you started in your own Guerrilla ministry outreach:
Satisfying Relationships: Put first things first. The secret to getting real word-of-mouth advertising from members in your church is to treat people with respect and meet their needs better. Many churches are so busy looking for the next person they want to invite to their church, they overlook the active members and let lapsed attendees slip through the cracks. Satisfied members naturally talk about their good experiences to other people.
Use of Language: Outside people don’t understand church jargon, so don’t use it in your promotions. For example, you may know what words like “exalt,” “equip” and “anointed” mean, but what do these things mean to the people who have never visited your church? Be careful to use only terms that have a clear meaning to your target audience.
Word-of-mouse: Make it simple for your ministry’s messages to spread online. Use Internet widgets and digital tools that make it easy for inspired people to talk about your ministry to their contacts. Put your promotional materials on the web and make them compatible with social media networks. Posting your events on sites like Facebook and Twitter can help your church members spread the word within their personal relationship networks.
Mini-media: Give church members pocket sized invitation cards, mail post cards, post yard signs, give out t-shirts, hang posters, and use other tools to invite people and talk up your church. Guerrilla Marketing for Nonprofits lists and describes 30 Mini-media Guerrilla weapons you can use.
News releases: If you are going to have a special event that’s worth talking about, remember to also alert the media about it with a news release. If your event is newsworthy, the local media will cover your event and their reports will attract people to your ministry. Guerrilla Marketing is the truth made fascinating. What could be more newsworthy?
Testimonials: Ask people to share a testimony in person at your church, in writing, on video, and in other media. Always get permission before using a church member’s picture in promotional materials. When you use their image, you are implying their endorsement.
Going Guerrilla in faith-based marketing can get people talking about your church, your programs, the gospel, and anything else your church is doing. When good buzz is happening, your church reaches more people in ways that are the most credible to seekers and prospective members.
Learn more about mobilizing your faith-based nonprofit’s supporters and church’s members by reading the book Guerrilla Marketing for Nonprofits.
Chris Forbes http://gmnonprofits.com/ is the co-author of Guerrilla Marketing for Nonprofits with Jay Conrad Levinson and Frank Adkins. He is a certified Guerrilla Marketing coach specializing in nonprofit marketing. He frequently consults within the Southern Baptist Convention with 16 million+ members.
NOTE TO EDITORS: Forbes is available for interview. Review copies of Guerrilla Marketing for Nonprofits, cover image, and author headshots are available.
|Guerrilla Marketing for Nonprofits|
|July 2010 • Entrepreneur Press • $21.95|
|ISBN 13: 9781599183749 • ISBN 10: 1599183749|