GOOD MARKETING For Nonprofits

Plan the Work, Work the Plan – Part Two

By Lisa M. Dietlin

In my previous post on planning your work and working your plan, I focused on the planning side of the equation. Now for some more guidance on making that plan happen. Throughout the years, I have often been asked for best practices to ensure the plan that has been developed actually gets implemented. Here are my top three tips:

Make a list every day of the tasks that need to be done

Once the list is complete take a moment to review it and begin numbering what is the most important thing that has to be done, followed by the second most important thing, followed by the third, etc. Too often when we make a list we simply start at the top, which is usually a mistake. [...]

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Plan the Work, Work the Plan – Part One

By Lisa M. Dietlin

As most of us know, Americans have a long history of generosity. Even in tough economic times, neighbor helping neighbor is our way of life. We don’t need a natural or economic disaster to occur in order to respond, Americans only need to see the need and how our help can resolve it. What will you be doing in the next few months to ensure they are successful in donating to their favorite nonprofit organizations or in particular to the one for which you are working to raise money?

One of my all-time favorite sayings is “Plan the Work, Work the Plan.” Here are a few easy steps to ensure you are doing this:

First, begin by setting a financial goal of what you have to/need [...]

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