Your niche tells people who you are and determines who you will reach. What you do, and the difference you make in the lives of the people determines your positioning. Choose your niche and you choose your future. If you don’t know what your organization stands for in the minds of the people you want to reach you will fall for anything that looks like an opportunity. Here are a few issues to consider as you decide what niche is right for your organization.
1. Unique: Can you stand out with the niche you select? Don’t choose a niche that is already overloaded with competition, find one that is original. If you are the only one in your niche, you will be much more attractive to the people in the [...]