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	<title>Guerrilla Marketing for Nonprofits &#187; Chris Forbes</title>
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	<link>http://gmnonprofits.com</link>
	<description>Tactics to promote, recruit, motivate, and raise more money for your nonprofit.</description>
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		<title>Niche-slap the Competition: Why doing less means more for your nonprofit</title>
		<link>http://gmnonprofits.com/2011/06/define_your_nonprofits_niche/</link>
		<comments>http://gmnonprofits.com/2011/06/define_your_nonprofits_niche/#comments</comments>
		<pubDate>Sat, 18 Jun 2011 16:14:40 +0000</pubDate>
		<dc:creator>Chris Forbes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://gmnonprofits.com/?p=602</guid>
		<description><![CDATA[Many nonprofit leaders think adding new programs and services makes  them more competitive. They try to imitate the latest trends they see  other nonprofits following, jumping on almost any new bandwagon. They  mistakenly believe doing more will mean getting more from their  supporters and attracting new segments of clients.
The problem with [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Why Nonprofit Guerrillas Do Primary Research</title>
		<link>http://gmnonprofits.com/2011/05/why-nonprofit-guerrillas-do-primary-research/</link>
		<comments>http://gmnonprofits.com/2011/05/why-nonprofit-guerrillas-do-primary-research/#comments</comments>
		<pubDate>Thu, 12 May 2011 16:08:25 +0000</pubDate>
		<dc:creator>Chris Forbes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://gmnonprofits.com/?p=591</guid>
		<description><![CDATA[The book you need most for your nonprofit isn’t available at your public library or local book store; it is one you need to write yourself. You can write the book on the people you want to reach by doing original research. Doing primary research isn’t just a nice idea, it is vitally important to [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Seven Golden Rules for Fundraising Success</title>
		<link>http://gmnonprofits.com/2011/03/seven-golden-rules-for-fundraising-success/</link>
		<comments>http://gmnonprofits.com/2011/03/seven-golden-rules-for-fundraising-success/#comments</comments>
		<pubDate>Tue, 08 Mar 2011 21:25:19 +0000</pubDate>
		<dc:creator>Chris Forbes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://gmnonprofits.com/?p=583</guid>
		<description><![CDATA[by Chris Forbes and Frank Adkins
Fundraising  success is not only about what you do to get people to give. It is what  you do to make your nonprofit an organization worthy of receiving the  support of people. For your cause to succeed, you need to find a lot of  people who [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Seventy-Five Subconscious Reasons People Volunteer</title>
		<link>http://gmnonprofits.com/2011/03/seventy-five-subconscious-reasons-people-volunteer/</link>
		<comments>http://gmnonprofits.com/2011/03/seventy-five-subconscious-reasons-people-volunteer/#comments</comments>
		<pubDate>Wed, 02 Mar 2011 20:55:34 +0000</pubDate>
		<dc:creator>Chris Forbes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://gmnonprofits.com/?p=574</guid>
		<description><![CDATA[
Some researchers claim 90% of decisions are made on the subconscious level. Understanding what makes your volunteers tick will give you an incredible guerrilla edge by using psychology. You can learn to maintain volunteer interest&#8211;almost reading their minds.
Nonguerrillas only understand about 10% of the reasons that make volunteering attractive to people. Guerrillas know about the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>10 Social Media Strategies That Work for Nonprofits</title>
		<link>http://gmnonprofits.com/2011/02/10-social-media-strategies-that-work-for-nonprofits/</link>
		<comments>http://gmnonprofits.com/2011/02/10-social-media-strategies-that-work-for-nonprofits/#comments</comments>
		<pubDate>Thu, 10 Feb 2011 00:53:12 +0000</pubDate>
		<dc:creator>Chris Forbes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://gmnonprofits.com/?p=566</guid>
		<description><![CDATA[There is no such thing as a &#8220;silver bullet&#8221; social media tactic that will save your organization. Every situation varies depending on the nature of your work and your intended outcomes. Volunteer mobilization strategies don&#8217;t have the same as issues fundraising or advocacy online. But there are some strategies for using social media that apply [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Is Your Nonprofit&#8217;s Mission Statement Clickworthy?</title>
		<link>http://gmnonprofits.com/2011/01/is-your-nonprofits-mission-statement-clickworthy/</link>
		<comments>http://gmnonprofits.com/2011/01/is-your-nonprofits-mission-statement-clickworthy/#comments</comments>
		<pubDate>Fri, 28 Jan 2011 22:16:02 +0000</pubDate>
		<dc:creator>Chris Forbes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://gmnonprofits.com/?p=558</guid>
		<description><![CDATA[Guerrillas know that every point of contact your organization has with people is marketing. Your mission statement touches everything you do and is seen by everyone you connect with. With something that important it makes sense to look at it with an eye for marketing. Why is it that mission statements are often written academically [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Seven Keys to Finding Your Nonprofit&#8217;s Niche</title>
		<link>http://gmnonprofits.com/2011/01/seven-keys-to-finding-your-nonprofits-niche/</link>
		<comments>http://gmnonprofits.com/2011/01/seven-keys-to-finding-your-nonprofits-niche/#comments</comments>
		<pubDate>Tue, 04 Jan 2011 14:54:05 +0000</pubDate>
		<dc:creator>Chris Forbes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://gmnonprofits.com/?p=540</guid>
		<description><![CDATA[Your niche tells people who you are and determines who you will reach.  What you do, and the difference you make in the lives of the people  determines your positioning. Choose your niche and you choose your  future. If you don’t know what your organization stands for in the minds  of [...]]]></description>
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		<slash:comments>6</slash:comments>
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		<title>Article in Outcomes Magazine: Faith-Based Nonprofits, Radical Change Is Coming</title>
		<link>http://gmnonprofits.com/2010/12/article-in-outcomes-magazine-faith-based-nonprofits-radical-change-is-coming/</link>
		<comments>http://gmnonprofits.com/2010/12/article-in-outcomes-magazine-faith-based-nonprofits-radical-change-is-coming/#comments</comments>
		<pubDate>Fri, 10 Dec 2010 16:57:19 +0000</pubDate>
		<dc:creator>Chris Forbes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://gmnonprofits.com/?p=536</guid>
		<description><![CDATA[How  can our ministry reach the young adult generation? Has that question  started to take over your organization yet? Everywhere you go, it seems  ministry and nonprofit leaders are in near panic trying to figure out  the solution to the &#8220;young adult problem.” Many are congratulating  themselves on their forward-thinking [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Analogy of the Parade</title>
		<link>http://gmnonprofits.com/2010/11/the-analogy-of-the-parade/</link>
		<comments>http://gmnonprofits.com/2010/11/the-analogy-of-the-parade/#comments</comments>
		<pubDate>Thu, 25 Nov 2010 17:01:46 +0000</pubDate>
		<dc:creator>Chris Forbes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://gmnonprofits.com/?p=526</guid>
		<description><![CDATA[Looking at the marketing of most organizations is like standing on the sidewalk watching the Macy’s Thanksgiving Day parade. Marketing promotions, events, and activities pass by like parade floats; some are more impressive in design than others, but the parade continues.
The individual items in the parade may not be related to one another, but they [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Beware the Dangerous Librarian!</title>
		<link>http://gmnonprofits.com/2010/11/beware-the-dangerous-librarian/</link>
		<comments>http://gmnonprofits.com/2010/11/beware-the-dangerous-librarian/#comments</comments>
		<pubDate>Mon, 08 Nov 2010 14:54:41 +0000</pubDate>
		<dc:creator>Chris Forbes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://gmnonprofits.com/?p=511</guid>
		<description><![CDATA[Before you conduct primary research, make sure you are aware of what  data already exists that can help you in your cause in the form of  secondary information. Librarians may not look like dangerous people,  but they are because they are dangerously savvy about where to look for  the information that [...]]]></description>
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		<slash:comments>0</slash:comments>
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