The only problems with advertising is it never works alone. Guerrilla marketing is about combinations of elements that come together to make your organization’s outreach the most effective it can be. The problem with looking at other people’s ads that “worked” is they worked because they are tailored to the programs, products, or services of the organization in a way that meets the specific target audience’s needs. If what you offer doesn’t appeal to the needs of the targeted audience and the benefits are unclear, no amount of advertising will work. While you can learn a lot from the concepts of good ads, you gain a lot more imitating the practices behind the development of them.

We will be posting specific examples of good advertising, in the weeks and months ahead with this in mind. In the meantime, if you want someone to look at your strategy with you and explore your marketing goals with you. Take a look at the Guerrilla Marketing Association. There are certified Guerrilla Marketing Coaches and Master Trainers moderating the group and answering questions in the GM coaching forum.

http://guerrillamarketingassociation.com/

Can’t wait to see the new book!

I am wanting to put some ads in our local paper. What are some ads that worked for others?

Josh Hunt
Good Questions Have Groups Talking
http://www.joshhunt.com