GOOD MARKETING » Planning. Programming https://gmnonprofits.com Tactics to promote, recruit, motivate, and raise more money for your nonprofit. Tue, 28 Oct 2014 14:34:11 +0000 en-US hourly 1 https://wordpress.org/?v=3.9.40 Is Your Nonprofit Programming Itself to Death? https://gmnonprofits.com/is-your-nonprofit-programming-itself-to-death/ https://gmnonprofits.com/is-your-nonprofit-programming-itself-to-death/#comments Mon, 08 Mar 2010 19:29:04 +0000 http://gmnonprofits.com/?p=146 One of the signs your nonprofit is in need of a nonprofit marketing make-over, is when programs  drive your  planning more than the ongoing measured impact your organization is having on the community.

What most nonprofits really need is not to launch another program. At least they shouldn’t if the programs become a distraction from achieving their mission.

In the for-profit sector, most businesses are more concerned about getting store traffic and making sales (programming) than they are at earning profits. Guerrillas are focused on profits, not sales. They are not concerned about the number of transactions they make, as much as they are focused on the amount of profits they make from their transactions. If a company is going broke, instead of asking whether they need to have another [...]

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