GOOD MARKETING » Frequency in Advertising https://gmnonprofits.com Tactics to promote, recruit, motivate, and raise more money for your nonprofit. Tue, 28 Oct 2014 14:34:11 +0000 en-US hourly 1 https://wordpress.org/?v=3.9.40 Why People Ignore Your Nonprofit’s Marketing and What to Do About It https://gmnonprofits.com/why-people-ignore-your-marketing-and-what-to-do-about-it/ https://gmnonprofits.com/why-people-ignore-your-marketing-and-what-to-do-about-it/#comments Mon, 22 Feb 2010 00:36:27 +0000 http://exp10.app7.net/?p=94 People have a physiological ability to ignore your marketing, but there is something you can do about it, try a little Guerrilla marketing.

The human brain has a coping mechanism that helps people filter out unwanted communication and if you are not careful, the brains of the people you want to reach with your marketing will automatically edit you out of your prospect’s minds before they even have a chance to think about responding to you.

The Reticular Activating System (RAS) of the human brain manages the daily function of consciousness and filters out unwanted stimuli. This autonomic physiological ability is nature’s way of helping humans block out ambient noises and other distractions to aid in concentration.

It’s a handy part of the brain too, there are a lot of [...]

Read this full post

]]> https://gmnonprofits.com/why-people-ignore-your-marketing-and-what-to-do-about-it/feed/ 4