I left a comment about this article on Facebook. It is very true, researched, and detailed.

I noticed something is this article about branding. Are you opposed to companies who offer branding services or just the methods that they use? I know that Jay had told us that we should incorporate professional services into building our businesses, to save us time and money.

One of my businesses is a social network made up of small business owners, entrepreneurs, and professionals supporting each other through branding their businesses. We try to offer our members access to professionals who can help them build their brand images, not just logos.

I am a strong believer of branding from within, and this can be demonstrated by the fact that my social network’s header, logo, buttons, etc. were created by members and voted on by members. We also have a Brand Ambassador program for members to recruit other members. Everything is internal. We are even going to offer a branding bootcamp that will help them to create their brand from within, not just their visual presentation, but the overall perception of their brand by their customers and prospects. We will be using professional graphic designers and web designers to create final visual images, but plan to do this with the incorporation of the input from the business itself via workshops and worksheets. Do you think we are taking a good approach to help people with branding their business?

-Heather